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Title: Customer Experience Strategy-Paperback Binding: Paperback Author: LiorArussy Publisher: StrativityGroup,Inc.
- Sales Rank: #1528978 in Books
- Published on: 2010-02-24
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .78" w x 5.98" l, 1.13 pounds
- Binding: Paperback
- 350 pages
- ISBN13: 9780982664803
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
Lior Arussy is the founder and President of Strativity Group, Inc. (StativityGroup.com), which works with both Global 2000 companies as well as emerging businesses around the world. Prior to establishing Strativity Group, Arussy held executive positions at NICE Systems and Hewlett-Packard as well as various start-up companies. He is the author of several publications, including The Experience!: How to Wow Your Customers and Create a Passionate Workplace, as well as more than fifty articles in such international publications as Harvard Business Review. Arussy's syndicated column "Focus: Customer" reaches more than 350,000 readers worldwide every month. He also has a bimonthly column for CRM magazine, is the winner of the CRM Influential Leader 2003 award, and is the author of the course "Developing and Executing Customer-centric Strategy" (American Management Association).
Most helpful customer reviews
1 of 2 people found the following review helpful.
Customer Experience Strategy
By Rob@LTS
Great book on CX strategy, provides insight to many components that are related to defining an effective customer experience strategy.
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