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Business Planning and Market Strategy, by E.K. Valentin
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Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box,” author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional “how to” planning guides.
- Sales Rank: #1519336 in Books
- Published on: 2014-03-20
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 7.25" w x .50" l, 1.00 pounds
- Binding: Paperback
- 272 pages
About the Author
E.K. Valentin is an Eccles Research Fellow and Professor of Marketing and Management in the John B. Goddard School of Business and Economics, Weber State University. He is well-published in marketing and management journals and has taught various courses in marketing, strategic management, business research, and statistics at the MBA and undergraduate levels. Dr. Valentin’s academic career was preceded by military service and a decade in business as a senior planning analyst, a marketing manager, and an administrative assistant to several corporate executives at a Fortune 100 company. In addition to teaching and writing, he enjoys consulting.
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